Digital marketing
There are a lot of students has chosen for graduation study that marketing and data science. A popular factor of a hot seller and service is investigated by itself and it's analyzed.
Digital marketing
WEB・SNS Marketing
At the Ramen Carnival, we utilized the homepage and Twitter (X) to disseminate information and conducted access analysis to investigate the effectiveness. The upper part shows the transition of access numbers for Twitter (X), while the lower part shows the access numbers for the homepage. Initially, the access numbers to the homepage increased for registering in the Ramen Stamp Rally app. However, afterwards, as there was no need to refer to the homepage, the access numbers did not increase. However, through access analysis, it was found that from the posts on Twitter (X), people were not accessing the homepage but directly referring to the SNS of each store.
Gaze Marketing
For example when reading an electronic handbill of a web, do you know that a part where you have the interest is different in men and women? This point was made clear using tracking technique of eyes at our laboratory. This has the a lot of effect to the electronic handbill of future's web, but it can be said the big discovery to which a design guideline of web screen design is changed more than that.
Gaze Analysis of Package Design
The following photos are examples of package design evaluation in product development. The longer the viewpoint stays, the more shades of red and white circles are displayed. Companies need to think about what kind of photos are good and what kind of catchphrases are good, as it is important how to appeal the product attractively. However, if it cannot be evaluated, it cannot be improved. So consumers can evaluate where they are looking, which tagline and which photo they are interested in. In this way, it is possible to evaluate what kind of catch phrase is good, and whether the layout and the size of the photo are appropriate, based on the numerical data obtained by actual measurement.
Gaze analysis of diagonal reading
Do people who can "skew" a book really read diagonally? In the results below, the left is the gaze of a person who can read diagonally, and the right is an example of the gaze of a normal (non-skewed) person. Although it is still at the stage of taking the first step of research, it can be confirmed that ordinary people read by moving the viewpoint up and down every line. However, we can see that people who read books diagonally pick up important words quickly across the page, not diagonally from top right to bottom left. With this, you can quickly grasp the contents of the book.
Corporate valuation and management analysis
Other popular themes for graduation research include corporate value evaluation and management analysis. There are several evaluation methods. We can quantitatively evaluate the value of a company numerically. The following is an example of a corporate evaluation of the food service industry in the Corona Whirlpool. The corporate value was calculated by taking as examples for major fast foods, restaurants, and Japanese style pubs. As a result, Company A, in particular, is actively utilizing take-out and food delivery to increase sales. Company F's main business format is to provide alcoholic beverages, so sales are falling and corporate value is also declining.
Gaze analysis of people prone to car sickness
We are investigating the difference between people who are prone to get sick and people who are hard to get sick in terms of viewpoint movement.As a result, people who do not get motion sickness like the one on the right below were looking only in the direction of travel. The viewpoint was almost unchanged. On the other hand, for those who are prone to motion sickness, it was found that the viewpoint moves greatly as shown on the left below. This is an unconscious movement, but it is shown that people with motion sickness unconsciously see various things and move their viewpoints.AI(artificial intelligence) finds that we didn't notice by human so far by utilizing this. That sees data useful for management and makes pick without spending enormous time and effort. And such time when a proprietor puts a new management strategy in based on that is going to be achieved. Enterprises should utilize AI and Robot done based on IT management strategically at present. They faced with the big business chance to change management body matter now. But this, "the Engineer who understands Management", this problem that it can't be settled.
References
･Relationship between the accuracy of models for judging car sickness based on line-of-sight features and road attributes,Shota Okuyama, Jun Toyotani, Yuto Omae,International Journal of Innovative Computing, Information and Control ICIC International,Vol.18 No.2, p.1-13,2022
･Automatic Recognition Model of Motion Sickness and Hierarchical Classification by Random Forest of Line of Sight, Okuyama,Toyotani et al., Japan Society of Directory, Association organization magazine Vol.19,p.2-9, 2020 in Japanese
･Development of Automatic Recognition Model of Motion Sickness by Decision Tree and Features of Line of Sight and Accuracy Evaluation,Okuyama, Toyotani et al., IEEE Instrumentation & Measurement Society, Tokyo/Japan Sections Joint Chapter, p.1-2,2020
･Application of AI in internal management tasks, Toyotani et al., Proceedings of the 21th National Convention of Japan Society of Directory,p.73-74,2017 in Japanese
･Quality Control of Software Development with AI, Toyotani et al., Proceedings of the 79th National Convention of IPSJ,6A-01,2017 in Japanese
･Gender-Segregated Analysis of Eyes of Web Handbill, Toyotani et al., Japan Society of Directory, Association organization magazine Vol.15,p.134-141, 2017 in Japanese
･Investigation of SEO measure and marketing information in Web sites,Toyotani et al., Japan Society of Directory, Association organization magazine Vol.14,p.72-79, 2016 in Japanese
･Construction of reliance by chat function of Web shop in China and information classification of perceived risk, Toyotani et al., Japan Society of Directory, Association organization magazine Vol.12,p.10-21, 2014 in Japanese etc.