Marketing & Data Science

 

  Digital Marketing
      & Data Science

  AI and Management

  Optimal Design
      by Simulation

 Virtual sound system

 Information

  [Japanese]

 

 


marketingdata.jpg

 There are a lot of students has chosen for graduation study that marketing and data science. A popular factor of a hot seller and service is investigated by itself and it's analyzed.  For example when reading an electronic handbill of a web, do you know that a part where you have the interest is different in men and women?  This point was made clear using tracking technique of eyes at our laboratory. This has the a lot of effect to the electronic handbill of future's web, but it can be said the big discovery to which a design guideline of web screen design is changed more than that.

  eye_tracker eye_tracking

  Various models exist actually about this AI. This AI is shared with mechanical learning (Expert System) and CI (Computational Intelligence). The former returns answer as which the condition was set beforehand to various input. The latter predicts an output value to an input value using Neural Network. The one which increased the intermediate layer here is called Deep learning.

  AI_images.jpg

 AI(artificial intelligence) finds that we didn't notice by human so far by utilizing this. That sees data useful for management and makes pick without spending enormous time and effort. And such time when a proprietor puts a new management strategy in based on that is going to be achieved.
 Enterprises should utilize AI and Robot done based on IT management strategically at present. They faced with the big business chance to change management body matter now. But this, "the Engineer who understands Management", this problem that it can't be settled.

 

References

・Application of AI in internal management tasks, Toyotani et al., Proceedings of the 21th National Convention of Japan Society of Directory,p.73-74,2017 in Japanese

・Quality Control of Software Development with AI, Toyotani et al., Proceedings of the 79th National Convention of IPSJ,6A-01,2017 in Japanese

・Gender-Segregated Analysis of Eyes of Web Handbill, Toyotani et al., Japan Society of Directory, Association organization magazine Vol.15,p.134-141, 2017 in Japanese

・Investigation of SEO measure and marketing information in Web sites,Toyotani et al., Japan Society of Directory, Association organization magazine Vol.14,p.72-79, 2016 in Japanese

・Construction of reliance by chat function of Web shop in China and information classification of perceived risk, Toyotani et al., Japan Society of Directory, Association organization magazine Vol.12,p.10-21, 2014 in Japanese


Papers

Conferences(International&Domestic)